Jeff started taking a real interest in music from an early age. He developed an interest in DJing when his brother teamed up with a friend and used to do the clubs and pubs in the mid-70s. He developed a love of independent music in the 80s initially. By then he was fed up with listening to the same top 10 songs played ad nauseum and started looking at alternatives. He believes there is a significant number of like-minded listeners who also want something different.